what do you want most in your life,

and why don't you have it?

Think about the things that give your life depth, focus, and meaning: deeply satisfying relationships with plenty of give and take, physical health and emotional wellbeing, passion projects, self-esteem, and self-respect. Bold people have these things. Bold people recognize what’s holding them back—and it’s almost always a fear of failure. They train to overcome their fears, they embrace the 10% Target, and they create everyday, life-long habits to get what they want.

bigger, better, bolder

brings readers one step closer to boldness, one chapter at a time. With practical takeaways and action steps—bite-sized Bold Moves—and real-life case studies of boldness in action, Jennifer Cohen teaches you how to get what you want.

Jen's book is an amazing “How to” manual of going after what you really want and what she says really works. Her no nonsense and simple strategies have helped me in business and life.

Emily Morse

Podcast host of sex with emily

Jennifers 10% target mindset is a game changer! It will unlock potential you never thought you had and never see failure the same way again.

Ryan Lochte

12x Olympic Gold medalist

If you’re trying to eliminate self doubt and go after what you really want in life then this book is the one for you!

Michael Andrew

Olympic Gold Medalist swimmer

If you want to be bigger, better and bolder than look no further. Anyone can do this and Jennifer will help you believe in you!

Toure Roberts

Pastor, bestselling author, and producer

join the bold of directors

A community for you to engage with other like-minded people who are ready to take their journey to the next level by dreaming bigger, becoming better, and being bolder.

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i'm jen,

I'm an entrepreneur, brand strategist, podcaster, and educator. Her world-famous clientele includes Hollywood celebrities, Olympic athletes, blockbuster recording artists, top CEOs, and more. She’s the author of three books in the fitness, wellness, and healthy habits space, has sold companies for millions of dollars and has appeared on major network shows.

On her top-rated Habits & Hustle podcast, Jennifer interviews thought-leaders and business luminaries such as Mark Cuban, Bobbi Brown, and Tony Robbins, and celebrities like Dennis Rodman, Chelsea Handler and Matthew McConaughey.

Jennifer is also an in-demand motivational speaker for brands and business schools. Her TEDx talk, The Secret to Getting Anything You Want in Life has more than 5 million views. Jennifer lives in Los Angeles with her husband and their two little superstars, Dylan and Sydney.