About Jennifer

Jennifer Cohen

Jennifer Cohen, best-selling author, consultant, entrepreneur, fitness and health expert emerged as an influential role model and game changer for the fitness industry. Her stellar reputation has been built on a savvy, straight-talking approach and belief in a “no excuse” approach that forgoes the fads and focuses on long-term, sustainable results. Cohen has been a spokesperson and consultant for brands like Weight Watchers, KIND Bars and Muscle Milk. She has been named in “Greatest” 100 most influential people in Health and Fitness” and #16 Most Impactful Fitness Entrepreneurs on Web MD.

Jennifer Cohen Fitness Expert

Jennifer Cohen

Jennifer has appeared in multiple media outlets, some of which include The Today Show, Good Morning America, Dr Oz, People, Glamour, Seventeen, Woman’s Health, Wall Street Journal and the Los Angeles Times. She has also had the opportunity to be the featured trainer on The CW’s Shredding for the Wedding.

Good Morning America

Jennifer Cohen appears as a guest and discusses the tips and tricks for an optimal gym session.

The Dr. Oz Show

Jennifer Cohen and Dr. Oz discuss quick exercises designed to build muscle and lose fat.

Los Angeles Times

Jennifer Cohen speaks on traditional health and fitness models and how being strong is the new skinny.

Jennifer Has worked with & consulted amazing brands!

I am always looking for new opportunities to collaborate with brands I know, love, and use myself! I have been able to collaborate with some amazing companies. Yours could be next!

Weight Watchers

Jennifer had an active role as the head of fitness and strategic partner for Weight Watchers which has proven to be a successful weight loss and healthy living program 


Healthy and easy granola bars designed for convenience and for those who care about the quality of food they put into their bodies 

Muscle Milk

Ready to drink protein shakes designed to build lean muscle.

Outside Of Work

Jennifer Cohen and Family




Originally from Toronto, now residing in Los Angeles with my two beautiful children and amazing husband. I have a strong love for health and wellness and a passion for helping others strategically and behaviorally to achieve peak performance in their careers! 

Check out more below!

Work With Jennifer

Jennifer On The NBC Today Show

Jennifer on the Today Show showing the audience how to get a full body workout completed in the comfort of your own home without spending any money. 

Jennifer Cohen

Jennifer is a well recognized columnist for Forbes. She includes not only health and wellness content but also applicable strategies and education for subjects related to productivity, self development, business success, and mastering each day.